Some Americans are more loyal to their toothpaste or toilet paper than to their religious denomination, making those consumers more choosy about Charmin or Colgate than they are about church, according to a new survey.According to a Phoenix-based research firm, 16% of Protestants say they would consider only one denomination, while 22% of them would use only one brand of toothpaste and 19% would use just one brand of bathroom tissue.
Still, denominations do have some competitive advantage. The 16% figure for denominational loyalty was higher than consumers' loyalty to a particular brand of athletic shoe, department store, major appliance, light bulb and numerous other products, according to the study.
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