A new ad campaign launched by the owner of the Wilbur Bud brand aims to make eating dark chocolate a scream.
The candy campaign accompanies the permanent addition of dark chocolate candies to the Wilbur Bud product line, which was announced earlier this month.
"We've received tremendous interest from Brethren to make Wilbur Buds Dark Chocolate a permanent offering," a vice president of marketing at the company said in a statement.
The campaign aims to bring some fun into the dark chocolate category, which is perceived to be more serious.