We Whiten and Brighten

Nine out of Ten Brethren Agree

Some Americans are more loyal to their toothpaste or toilet paper than to their religious denomination, making those consumers more choosy about Charmin or Colgate than they are about church, according to a new survey.

According to a Phoenix-based research firm, 16% of Protestants say they would consider only one denomination, while 22% of them would use only one brand of toothpaste and 19% would use just one brand of bathroom tissue.

Still, denominations do have some competitive advantage. The 16% figure for denominational loyalty was higher than consumers' loyalty to a particular brand of athletic shoe, department store, major appliance, light bulb and numerous other products, according to the study.

Counting The Cost

Count Well the Cost

While many Brethren are known for their environmentally conscious view we are more widely know for our frugality and tight purse strings. Just look at the Annual Conference FAQ page and you'll note that most of the frequently asked questions deal with keeping costs low. But now, whether you think “eco” means “ecology” or “economy”, there’s an eco-webpage for Brethren traveling to Annual Conference this summer. However, keep checking back. Although Annual Conference is just a few scant months away, construction may cause travel delays.